Concept

Is this your day-to-day reality?

You frequently invest in sponsorships, sponsoring, media exchanges, exchanges in kind, samplings, partnerships.
Several resources are involved in your sponsorship and partnership activities, internally or externally (marketing manager, promotion responsible, head of sponsoring, agency).
You are overwhelmed by sponsorship requests.
You face decisions beyond your control, which are not in line with your strategy.
You are confronted with a lack of management, communication and/or reporting.

MySponsor Tool can help you better manage your sponsorship activities.

All rights' holders submit their projects by filling in a standard form through a unique access point, branded to your image and plugged on your website (for example, www.delhaize.be/sponsoring).
MySponsor Tool reviews and filters each opportunity based on your selection criteria, taking into account your sponsorship and partnership strategy.
At each step of the process, rights' holders automatically receive a personalized email informing them of the status of their request (positive or negative).
Each project is presented as a one-page summary with links to relevant attachments. You can then easily review and compare opportunities to select only the best ones.
MySponsor Tool does not only gather all information at one place but it is also a management Tool:
- Follow your budget on a day-to-day basis
- Coordinate sponsorship and partnership initiatives through a single planning
- Evaluate the Return On Investment of your key projects
- Archive all data in a structured way